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CATHERINE GOODMAN

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PNC Bank: When Answering Anxiety, Boring is Brilliant

PNC Bank CEO Bill Demchak embraces a "boring" approach. While he likely wouldn't call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid concerns about potential exposure problems in the banking sector. During a...

Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals?

https://candcbranding.com/wp-content/uploads/2024/01/feature-ai-story-art.jpg

Generative AI has seduced SEO, but did brand value lose?

SEO and Generative AI content may be a seismic shift, but are there better ways to generate relevance? C&C Branding looked at the implications of generative AI on both brand and search, and we suggest a better route for brands amid the shifting demands of so much digital noise.

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