by Christa Bianchi | Apr 5, 2024 | Advertising, Branding
PNC Bank: When Answering Anxiety, Boring is Brilliant PNC Bank CEO Bill Demchak embraces a “boring” approach. While he likely wouldn’t call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid...
by ccbranding | Mar 5, 2020 | Analytics, Branding, Business Intelligence
Business intelligence makes data actionable. Businesses are often unaware of the data being collected on their behalf, both internally and by search engines. However, properly analyzed, this data can serve small or big goals, and open up precious, new, and often...
