by Christa Bianchi | Sep 15, 2025 | Branding
Announcing FormWave Collective FormWave Collective is founded by Christa Bianchi, Derrick Cash, and Palmer Foote.Our mission is to shape the cultural, technical, and philosophical frameworks needed for meaningful AI maturity and collective intelligence. We work at the...
by Christa Bianchi | Jan 30, 2024 | Advertising, Branding
Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals? AI creative tools are spreading like wild fire. What are the implications? In 1984, when Steve Jobs called the computer a bicycle for the mind, he was describing how...
by Christa Bianchi | Sep 21, 2023 | Branding, SEO
Generative AI has seduced SEO, but did brand value lose? THE SITUATION 2023 is the breakout year for generative AI, which is creating a content tsunami, but many believe that more human, value-driven content will stiLL win in the long run. Yet, there is no denying the...
by Christa Bianchi | Oct 11, 2019 | Branding
Logo Identities Live in a Harsh World. When Brand Identities venture out into the world, those logo marks have a tough job to represent the Brand in all media, and formats, wild crops (thanks to social media), and sometimes even some well-timed swag. How Can One...
