by Christa Bianchi | Apr 5, 2024 | Advertising, Branding
PNC Bank: When Answering Anxiety, Boring is Brilliant PNC Bank CEO Bill Demchak embraces a “boring” approach. While he likely wouldn’t call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid...
by Christa Bianchi | Jan 30, 2024 | Advertising, Branding
Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals? AI creative tools are spreading like wild fire. What are the implications? In 1984, when Steve Jobs called the computer a bicycle for the mind, he was describing how...
by ccbranding | Apr 22, 2020 | Advertising, Branding, Marketing
What matters now, and how do we address it? Many of us are unsure about how to proceed in this crisis, especially in the ways of marketing. Our old tactics, largely originated in the 19th Century by Thomas J. Barratt, used very simple language to entice consumers to...
