Brand Strategy Services By C&C Branding
Brand is Strategy. Resonance is Growth. Activation is Clarity.
Whether you are rebranding or starting from scratch, we have the brand strategy services to bring your business to life. We craft robust brand platforms to resonate with your audience, fueling growth and optimizing marketing.
Brand is Strategy. Resonance is Growth. Activation is Clarity.
Brand Strategy Services by C&C Branding.
Whether you are rebranding or starting from scratch, we have the brand strategy services to bring your business to life. We craft robust brand platforms to resonate with your audience, fueling growth and optimizing marketing.
The right brand signals — mapped to the right audiences in the right channel at the right times — build more than engagement; they build tribe or the loyalty that comes from inspiration.
This clarity also fosters employee engagement, making your brand a magnet for both customers and talent.
Brands need a strategy for their DNA, the platform, as well as a strategy for implementation. We see things through from inception to deployment.
About our brand-building agency team.
Our agency is a close-knit network of experienced professionals representing a broad skill set. We each have a depth of knowledge that makes our collaborations seamless so we can deliver quality work without the overhead.
— There are no juniors here, just passionate professionals who know everything about building mostly B2B private, public, and non-profit, brands.
Brand strategy services for the platform:
Brand research analysis —
A deep dive into brand perceptions, organization, and clarity.
Competitive brand analysis —
A deep dive into other competitors’ brand and marketing strategies.
Brand architecture —
A UX and SEO-driven organization of all brand entities, according to their opportunites.
Brand positioning —
Developed brand differentiators and value propositions that map to audiences, and to offerings.
Brand identity design —
A comprehensive set of brand tools designed to be robust and flexible enough for all mediums.
Brand voice and story —
The authentic story, in the right voice, to build trust, plus, the taxonomy for optimal SEO.
Brand strategy services for implementation:
Marketing/content strategy —
Brand mapped to all the optimal channels: social, PR, events, digital, and print.
Brand experience design —
Brand touchpoints in all media, from macro websites to PPT decks.
Employee branding —
Brand goals, purpose, and values are socialized so that employees feel seen, engaged, and valuable.
We do the work, you reap the benefits — and we like to win.
When a B2B brand is built to join the conversation, add value to the wider world, and adapt at the speed of business, everybody wins.
Want to see some examples or discuss your particulars?
Contact our agency about our brand strategy services, or to set up a tailored B2B brand-building presentation today.
Christa & Catherine —
the DNA of C&C
Christa Bianchi 
Catherine Goodman