Ready to Get Results? C&C Can Help.
We believe in quick action, grounded by achievable goals. We believe in smart strategies, underscored by daily, disciplined work. And we believe in the power of the right team, to achieve just about anything.NEW BRAND IMPLEMENTATION
Launch, Leverage, Transform
THE CHALLENGE
When a rebrand launches, how do big brands maintain and increase brand value?
The best of them do it with what appears to be no effort. The brand strategy is true to form, from the biggest trade booth to the smallest business card. But there are a million steps behind the scenes to make this brand strategy appear seamless.
And we can help.
OUR SOLUTION
The launch of a new brand identity is no small task. It requires a broad perspective alongside an eye for perfection. When our client recently launched its new logo and identity toolkit, we were tasked with the daunting job of translating all aspects of the new identity to every application our clients used.
Further complicating the effort was the existence of multiple subsidiaries, each with its own approach to the brand’s re-launch. While the holding company held all the identity toolkit cards, the subs were free to implement on their own terms.
THE RESULT
The result is a customized, yet consistent brand platform for each of the subsidiaries, with unique transformations of the tools – from color palette to imagery to editorial. Our decades of training in the classic work of brand platform implementation made this a project perfectly suited to our skills.
Endless iterations for one elegant brand
AUDIENCE MAPPING > SOCIAL MEDIA
Less Publishing — More Resonating
THE CHALLENGE — Capture and consolidate
So, how does a brand inspire many audiences through fewer channels and a simple message?
A popular and prolific sport-optics manufacturer contacted C&C to help understand how to connect all the audiences across 6 product categories under one inspiring theme, which could also be channeled through one new Instagram account.
Could US outdoor enthusiasts who like anything from archery, astronomy, golfing, and hiking to hunting, biking, boating, and camping all have resonating recreational desires in common? — the answer was ‘yes’.
COMMUNICATION & CONSOLIDATION
OUR SOLUTION — DATA YIELDS ELEGANCE
Ten audience interviews, five regional team interviews, seven competitors’ digital footprints, thousands of keywords, hundreds of hashtags, heaps of social proof, and regional sales data all led us to an elegant solution — C&C was able to map all the product categories to a wide variety of audiences under one recurring theme – to get away – to be in a place where daily routines and realities don’t exist, but a connection to the outdoors does.
Furthermore, C&C would reveal that these audiences are getting away to find a connection to nature which is deeply personal, sometimes mystical, and that sentiment included upland game hunters. Part of the C&C challenge was demonstrating, carefully, to an overseas parent company that US upland game hunters are a fertile nuanced audience.
Big data meets human behavior for an elegant messaging theme.
THE RESULTS
C&C presented one audience-unifying brand communication strategy that would be optimal on Instagram. A generalized solution with real legs if done right.
In the process, we found a fruitful bonus insight worth considering on its own. This very specific audience-to-product-to-channel connection had big potential — and no one saw it coming. Sometimes, tactical specificity can open a fresh new audience.
All audiences > all products > Instagram
GenZ > golf range finders > TikTok
Less publishing — more resonating —
that’s C&C delivering a win.
EMAIL ROI
Simplify, Beautify, Clarify
THE CHALLENGE
Many clients have recently come to us recently with one request: increase our email metrics!
With 347 billion emails sent daily, it’s harder than ever to stand out. Our clients had good email open and click rates, but they wanted – and deserved – more!
With good email messaging and design, email opens and clicks CAN be improved.
EMAIL ROI
OUR SOLUTION
Simple design and messaging improvements can dramatically improve email results. First, we collaborated with clients to determine their goals and desired outcomes. Then, we got to work simplifying, beautifying, and clarifying client email campaigns.
Emails should be brief, have 1-2 key goals, and include simple, clear calls to action. Our decades of experience with email marketing improved our clients’ results almost immediately.
THE RESULT
In just a few months, multiple clients with improved email campaigns doubled their email opens and gained 300% in email clicks. These outcomes are the result of good, clear email messaging and design.
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WE LIKE TO LISTEN
Set up a free, exploratory conversation today so we can get things done.