How the blockchain will help brands restore their credibility by providing radical transparency on the digital ledger. 

Consumers are done with greenwashing. According to Simon Kucher, 57% of consumers believe that brands they use are guilty of “greenwashing,” expressing skepticism about sustainability claims and nearly 70% of respondents reported that they conduct research before trusting a brand’s sustainability claim.

At FormWave Collective, we think about the future and publish thought pieces in order to shape the digital zeitgeist into a more resonating form. When it comes to ESG and DE&I, any claim of value — no matter how clever  — is only as strong as the truth behind it. From diversity in boardrooms to social ratings to third-party certification badges, evidence holds more weight than the brand itself.

Enter digital assets, especially blockchain technology. If anything can be tokenized and verified end-to-end, perhaps promises can chain themselves to the truth?

You can read more here, at FormWave Collective.