Listen, Include, and Support

BUNNELL | SUPPORTING THE SALES EFFORT

THE CHALLENGE 

How do the best brands ensure their salespeople have a voice in brand strategy? Too many companies exclude critical sales feedback throughout a brand’s evolution, when first-person accounts of the sales experience are vital to a brand’s success.

We can help make this happen.

OUR SOLUTION

While sales is primarily considered a main source of revenue, their role in brand strategy goes far beyond sales conversions. Understanding the way salespeople interact with prospects and clients can give important clues to the way a brand should move forward.

We recently worked with Bunnell, a manufacturer of infant ventilators, whose salespeople are trained respiratory therapists. These salespeople know that when seconds matter in the life of an infant, access to the right information is critical. Knowing how an RT thinks, and what they need in a time of patient crisis, was key to understanding how this brand’s marketing and educational materials should be refined.

THE RESULT

The result of our work is a brand platform that gives Bunnell’s clients the specific instruction they need, in the vital moment they need it. It’s the perfect blend of form and function, tailored to save the most vulnerable among us.

Forging the front lines of support.

GIVE WAY TO FREEDOM | FIGHTING HUMAN TRAFFICKING

Human trafficking is both everywhere and elusive, making it very challenging to combat.

But the nonprofit Give Way to Freedom has been doing so for decades, by coordinating victim care through a collaborative network of professional alliances and community coalitions. This web of dedicated individuals helps victims find safety and survival through immediate, customized care.

When they were ready to tell their brand story online, Give Way to Freedom approached C&C Branding to bring that story to life at the new https://givewaytofreedom.org/  

Through a deep understanding of the nuances of trafficking, as seen through the eyes of survivors, healthcare providers, and law enforcement, we brought these stories to life, revealing  the complexity of human trafficking and the essential role these advocates play in fighting it.

People are being trafficked everywhere, coerced by abusers who exploit the gaps in the system. Trafficking rings are vast, pernicious operations that run the gamut of the labor, gun, drug, and sex trades. Often, the crimes are being committed very close to home, with victims too often afraid to report or find sanctuary.

The solution is closing these service gaps, increasing community awareness, and customizing a care plan for each person suffering from human trafficking. Give Way to Freedom’s Edith Klimoski and Courtney Albert facilitate every necessary detail to foster positive outcomes and train community coalitions – to both identify and help trafficked persons find a new path forward.

A new website driven by Give Way to Freedom’s compelling story around this ongoing crisis brings critical attention to this important cause.

We are honored to activate meaningful brands – for organizations that truly serve those in need.

Getting Results, From the Start

KENZEN | IIOT & SMART PPE

When a brand defines itself in a genuine way, with robust attention to product development and end value to the customer — the right prospects will come calling. As they say — if you build it, they will come! And KENZEN has done just that, with a new brand positioning, editorial voice, and lead-generating website to nurture those prospects.

Honoring a past legacy of its founders while looking with a laser focus to the future, KENZEN offers Smart PPE that alerts workers when key physiological factors rise, such as core body temperature, heart rate, and exertion levels. KENZEN provides these safety monitoring solutions to predict and prevent industrial work injury and illness from heat, over-exertion, and fever — something that is especially valuable given the COVID-19 pandemic.

By creating a brand that embodies this ethos and captures prospects via a new, form-driven website, C&C helped KENZEN position themselves for true success in the IIOT Smart PPE space. 

Competition / David v Goliath

SUMMITFR | FINANCIAL SERVICES

Over the course of one year, C&C applied business intelligence to various data to improve Summit’s lead generation by 1,000%. While this B2B commercial finance firm enjoyed good leads from traditional methods, they trailed the pack when it came to web lead generation. By leveraging keyword research and Google analytics to improve paid search ads, blog-writing, and lead nurturing efforts, C&C reached the #1 organic page rank for differentiating keywords, and decreased ad cost by 500% in that same time period.

Establishing a Thought Leader

MAIN STREET DATA | AGRIBUSINESS TECH

With dozens of products and no clear lead generation strategy, the focus for this B2B ag tech startup was content creation and management, driven by keyword and organic SEO strategies. With a historic flood year in the Midwest impacting their sales and product development, this client needed a strategy for brand awareness and lead generation. By applying business intelligence to available analytics, and creating content to drive traffic, C&C increased session duration by 61%, new users by 346%, and pageviews by 312%.