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Generative AI has seduced SEO, but did brand value lose?

Generative AI has seduced SEO, but did brand value lose?

by ccbranding | Sep 21, 2023 | Branding, SEO

Generative AI has seduced SEO, but did brand value lose? THE SITUATION 2023 is the breakout year for generative AI, which is creating a content tsunami, but many believe that more human, value-driven content will stiLL win in the long run. Yet, there is no denying the...
Is Your Digital Marketing Responding to the New Normal?

Is Your Digital Marketing Responding to the New Normal?

by ccbranding | May 28, 2020 | Branding, Marketing, SEO

With virtually everyone working from home, your website is suddenly very important — making now a good time to update your digital marketing strategy. Everyone is doing everything online now, which means more people are viewing your website and digital...

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PNC Bank: When Answering Anxiety, Boring is Brilliant

PNC Bank CEO Bill Demchak embraces a "boring" approach. While he likely wouldn't call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid concerns about potential exposure problems in the banking sector. During a...

Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals?

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Generative AI has seduced SEO, but did brand value lose?

SEO and Generative AI content may be a seismic shift, but are there better ways to generate relevance? C&C Branding looked at the implications of generative AI on both brand and search, and we suggest a better route for brands amid the shifting demands of so much digital noise.

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