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Please rate each statement from 1 to 6:
1 = Strongly Agree, 2 = Somewhat Agree, 3 = Agree,
4 = Somewhat Disagree, 5 = Disagree, 6 = Strongly Disagree

Leadership Assessment Questions

Please rate each statement from 1 to 6:
1 = Strongly Agree, 2 = Somewhat Agree, 3 = Agree,
4 = Somewhat Disagree, 5 = Disagree, 6 = Strongly Disagree

Personality & Leadership Traits

1. I often come up with creative or unconventional ideas to drive the business forward.

2. I prefer to follow established processes rather than reinvent the wheel.

3. I find it easy to empathize with employees’ perspectives and feelings.

4. I remain calm and level-headed even when under intense pressure.

5. I am highly organized and detail-oriented in my work.

6. I enjoy being the center of attention and energizing the room.

7. I have a strong competitive drive and consistently push myself and others to achieve ambitious goals.

8. I tend to avoid conflicts and maintain harmony, even if it means compromising on some goals.

Decision-Making Style

9. I rely heavily on data and analysis before making a major decision.

10. I often make important decisions based on my gut instinct.

11. I include my team in the decision-making process to gather diverse viewpoints.

12. If necessary, I will override consensus to make a decision I believe is right for the business.

13. I often move fast to seize opportunities, even if I don’t have all the information yet.

14. I adjust my management style (hands-on vs. hands-off) based on the skills and reliability of my team.

15. In strategic planning, I focus more on long-term vision than on immediate operational details.

16. Once I make a decision, I communicate it clearly and firmly to the organization.

Risk Tolerance & Resilience

17. I am comfortable making decisions with limited information or ambiguous data.

18. Taking big risks is sometimes necessary to achieve great success.

19. I prioritize protecting the downside and maintaining stability over pursuing rapid growth.

20. I stay composed and effective when business conditions change suddenly or things go wrong.

21. I view failures and setbacks as learning opportunities rather than defeats.

22. In uncertain situations, I tend to wait for clarity before acting.

23. I would rather take a chance on a new strategy than stick with something that isn’t working well.

24. Even when facing major obstacles, I remain persistent in pursuit of my goals.

Communication & Interpersonal Style

25. I articulate a clear vision of the future that inspires my team.

26. I often ask for feedback and input from my team members.

27. I adapt my communication style depending on my audience (e.g. front-line staff vs. board members).

28. When giving instructions, I tend to be very detailed and specific.

29. I confront difficult issues or performance problems directly and promptly.

30. I remain calm and respectful when resolving conflicts or disagreements within my team.

31. I prefer communicating through formal channels and scheduled meetings, rather than impromptu conversations.

32. I make an effort to recognize and praise employees for their contributions.

Leading Change & Adaptability

33. I thrive in situations where I have to build something new from the ground up.

34. I feel energized by turning around a struggling organization.

35. I enjoy managing rapid growth and scaling operations quickly.

36. I excel at re-aligning teams and reviving organizations that have lost their direction.

37. I prefer to take on a well-running business and sustain its success over time.

38. When driving change, I take time to get buy-in from stakeholders before moving ahead.

39. I quickly spot when fundamental changes are needed in strategy or structure, and act on it.

40. I balance continuity and change carefully, ensuring we keep what’s working while improving what isn’t.

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At C&C Branding, we’ve spent years developing Brand SoundingSM. Our aim is your sustainable growth — it is a brand amplification into resonance and revenue — and we do it like no one else because — We Like to Win.