Odyssey House NYC

Presentation – terminology, taxonomy, audience ask, and all the potential challenges and opportunities for the new website information architecture.

Click the image for the full PDF presentation for October 24, 2024

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Odyssey House NYC Information Arch 01a

Click the image for the full-size PDF for October 2024

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Surfacing Signal: Finding Meaning in the Age of Noise

Surfacing Signal: Finding Meaning in the Age of Noise

At FormWave Collective, we collaborate to shape what moves us. In his debut article, Palmer Foote discusses signal, noise and aura through the lens of music: "Today AI can replicate style, mimic famous voices, and generate original-seeming works on demand. But when...

Branding 3.0: Chained

Branding 3.0: Chained

How the blockchain will help brands restore their credibility by providing radical transparency on the digital ledger.  Consumers are done with greenwashing. According to Simon Kucher, 57% of consumers believe that brands they use are guilty of “greenwashing,”...