Odyssey House NYC
Presentation – terminology, taxonomy, audience ask, and all the potential challenges and opportunities for the new website information architecture.
Click the image for the full PDF presentation for October 24, 2024
What is AI Readiness, Really?
At FormWave Collective, we see a way forward to AI maturity. My collaborator, Derrick Cash writes: Billions are being spent on pilots, proofs of concept, and vendor tools. Organizations proudly announce they’ve plugged AI into workflows, launched a chatbot, or trialed...
Surfacing Signal: Finding Meaning in the Age of Noise
At FormWave Collective, we collaborate to shape what moves us. In his debut article, Palmer Foote discusses signal, noise and aura through the lens of music: "Today AI can replicate style, mimic famous voices, and generate original-seeming works on demand. But when...
Branding 3.0: Chained
How the blockchain will help brands restore their credibility by providing radical transparency on the digital ledger. Consumers are done with greenwashing. According to Simon Kucher, 57% of consumers believe that brands they use are guilty of “greenwashing,”...

