Odyssey House NYC

Presentation – terminology, taxonomy, audience ask, and all the potential challenges and opportunities for the new website information architecture.

Click the image for the full PDF presentation for October 24, 2024

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Odyssey House NYC Information Arch 01a

Click the image for the full-size PDF for October 2024

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Branding. What’s it to you?

Branding. What’s it to you?

When I was a kid, the word brand didn’t exist. No one talked about their organization’s brand, and certainly no one talked about their website as a reflection of their brand. Then again, no one HAD a website back then. We’re talking about the late 20th Century, for...

Work like it matters, because it does.

Work like it matters, because it does.

Am I the only one who’s over-the-top impressed with the impeachment witnesses? This past week, I was on a plane during the exact times of the impeachment hearings, so I was able to watch almost every minute of them. The statements, the timelines, the tweets, and the...

Take the long walk…you won’t regret it.

Take the long walk…you won’t regret it.

Over a year ago, I adopted a pit bull retriever, Giuseppe. (More on this later, since I’ve learned more about humans since adopting this dog then I ever will as an actual human.) But back to my dog…since he’s a pit bull, and since other dogs are often not super-safe...