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It’s Time to Rebrand, and Meet the 4 Brand Requirements of Now

It’s Time to Rebrand, and Meet the 4 Brand Requirements of Now

by ccbranding | Jun 29, 2020 | Branding

It’s not a rebrand, but may shape up like one: Ben & Jerry’s made a powerful stand on social media, joining so many other voices outraged by the murder of George Floyd at the hands of police in Minneapolis, in an extraordinary statement. This statement is...

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#InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise

At FormWave Collective, we see a way forward to AI maturity. Christa writes: If we focus on AI’s signal rather than all the noise, we can see its democratizing potential for creativity, entrepreneurship, and more. As described by author Sangeet Paul Choudary, there...

The #Emergent Organization

At FormWave Collective, we see a way forward to not only redesign the organization but to rewrite the playbook entirely, from brand to leadership to culture. Become what we call emergent. Christa writes: Unchecked organizational culture can lead to entropy; combined...

What is AI Readiness, Really?

At FormWave Collective, we see a way forward to AI maturity. My collaborator, Derrick Cash writes: Billions are being spent on pilots, proofs of concept, and vendor tools. Organizations proudly announce they’ve plugged AI into workflows, launched a chatbot, or trialed...

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