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PNC Bank: When Answering Anxiety, Boring is Brilliant

PNC Bank: When Answering Anxiety, Boring is Brilliant

by Christa Bianchi | Apr 5, 2024 | Advertising, Branding

PNC Bank: When Answering Anxiety, Boring is Brilliant PNC Bank CEO Bill Demchak embraces a “boring” approach. While he likely wouldn’t call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid...

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Should Organizational Culture Be Comfortable with Judgment Automation?

At FormWave Collective, we approach change management differently. Christa writes: Judgment automation is entering organizational workflows, making hiring recommendations, flagging diagnostic risks, scoring creditworthiness, and prioritizing strategic options. And, as...

C&C Branding Expands Brand Sounding℠ to Help B2B Brands Resonate Above AI Noise

NEW YORK, NY — March 18, 2026 — As artificial intelligence accelerates the production of content across platforms, companies face a new competitive reality: campaigns are easier to produce than ever, but harder for people to act on.

#InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise

At FormWave Collective, we see a way forward to AI maturity. Christa writes: If we focus on AI’s signal rather than all the noise, we can see its democratizing potential for creativity, entrepreneurship, and more. As described by author Sangeet Paul Choudary, there...

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