Business intelligence makes data actionable.

Businesses are often unaware of the data being collected on their behalf, both internally and by search engines. However, properly analyzed, this data can serve small or big goals, and open up precious, new, and often surprising opportunities for a brand. Acting wisely on this data depends on an organization’s desire to seize upon the truth contained in the numbers.

What data is used to unearth these truths, using business intelligence?

In addition to your email service, CRM and other sources, Google collects, arguably, the biggest data of them all. What’s more, Google shares these insights, not only from your own digital properties, but also from the world at large — the vast, wild, uncensored audience who is quietly asking for, raving about, or demonizing everything in your space.

It’s not a question of if this untethered conversation is happening around your brand, it’s a matter of when an organization will capitalize on these truths as opportunities. Combined with research and objectivity, companies can apply business intelligence to big data, creating actionable brand strategies with real goals – and real ROI.

We can show you how to capture and act on this data, using business intelligence.

 For example, we helped one of our clients use business intelligence on their data – resulting in a 346% increase in new site visitors and a 312% increase in page views. With dozens of products and no clear lead generation strategy, the focus for this B2B ag tech startup was content creation and management, driven by keyword and organic SEO strategies. With a historic floor year in the Midwest impacting their sales and product development, this client needed a strategy for brand awareness and lead generation.

The data was there; it just needed business intelligence and action. C&C worked to analyze and research media topics affecting this client’s audience, creating significant implications for content. Working with the client, we developed content strategy, web page design, an editorial calendar, and original copy. Combined with SEO and paid advertising, this business intelligence also took the form of infographics and videos to enhance editorial strategy and increase session duration on the site.

Finally, we worked with the client to create custom reporting of our progress for the C-Suite. The result was a dramatic increase in web metrics, brand awareness, and thought leadership. Plus, the client expanded to new audiences and made new alliances with financial partners. See more case studies, below.

Our view of business intelligence drives our fresh approach

C&C Branding knows that business intelligence transforms marketing communications. At C&C Branding we are amazed by what business intelligence has done for our work. Doing our best work with great clients starts with better strategies, driven by big data. Whether the work is the birth of a brand or a tactical marketing piece, business intelligence helps us see the truth so we can guide our clients to the best possible outcomes.

Let us know how we can help bring business intelligence to your data.

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Other examples of our work applying business intelligence to data….

Lead Generation Data For New Pipeline

Business intelligence analysis of lead gen data for one client resulted in a new business increase of 1,000% within a few months. Case Study >

Data Drives The Business Plan: Gets Funding

Business intelligence can inform all brand and marketing deliverables. This client gained a funding grant after coalescing their business model around digital marketing, built on keywords and data analytics. Case Study >

Creating a Thought Leader and Brand Awareness

Business intelligence drove a content strategy that put a tech startup client on the map, increasing new visitors to the site by 346%. Case Study >