Rebranding SWOT process
Rebranding + Risk Management
Our rebranding SWOT process analyzes opportunities, manages risks, and builds consensus. Whether your brand is experiencing growing pains or needs a turnaround, we go where the evidence takes us.
A rebrand is a regain of audience, market share, and relevance. Streamline your decision-making and relaunch your brand seamlessly, with the confidence that everything has been considered.
— Our agency approaches brands differently, and we like to win.
Rebranding + Risk Management
Our rebranding SWOT process analyzes opportunities, manages risks, and builds consensus. Whether your brand is experiencing growing pains or needs a turnaround, we go where the evidence takes us.
A rebrand is a regain of audience, market share, and relevance. Streamline your decision-making and relaunch your brand seamlessly, with the confidence that everything has been considered.
— Our agency approaches brands differently, and we like to win.
When to consider a rebrand
Market, mindset, and regulatory forces constantly change. In some sectors, volatility may be here to stay. A rebrand becomes especially vital when a brand needs to:
- reflect changes in the business
- regain market share from competitors
- improve brand perception
- attract new talent
Our SWOT process > rebrand approach
As you embark on discovering and defining your rebrand journey, starting with SWOT is a winning approach. We are objective, logical, and empathetic, bringing everyone along for the ride without losing our way because we know from decades of brand experience that it’s both the journey and the destination.
A SWOT process manages all the risks of a rebrand. The insights are actionable, and easy to socialize.
About our agency.
Our agency is a close-knit network of experienced professionals representing a broad skill set. We each have a breadth of knowledge — making collaborations seamless — so we can deliver quality work without the overhead. There are no juniors here, just passionate professionals who know everything about branding, content, and communications for mostly B2B brands.
Strength Analysis
— Knowing your strengths provides valuable direction for your rebrand.
— Our process will build stakeholder consensus around your new brand strategies.
Weakness Diagnosis
Opportunity Revelations
We reveal all the places new opportunities are, first by analyzing your Competitors’ positions and including their efficacy and mistakes. We also reveal emerging trends, new audiences to map, new traffic sources to tap, and new channels to engage.
— We assign value to each opportunity to streamline all the decision-making for a rebrand.
Threat Detection
We prefer to say ‘opportunity/challenges,’ but we detect any brand threat, such as evolving user behaviors, media noise, popular perceptions, overused taxonomy, disruption, and regulation.
— We show you how a rebrand can help manage these risks and protect your new brand from now on.
When C&C applies a SWOT process to a rebrand, everybody wins.
Christa & Catherine — the DNA of C&C
Christa Bianchi 
Catherine Goodman