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Mitchell Hutchins Brand Collateral

Mitchell Hutchins Brand Collateral

by ccbranding | Jun 2, 2022 | Branding, Marketing

C&C created a comprehensive trade show campaign for a leading investment firm, complete with coordinated booth graphics, printed leave-behinds, and promotional give-aways. We even made the cake!  
It’s Time to Rebrand, and Meet the 4 Brand Requirements of Now

It’s Time to Rebrand, and Meet the 4 Brand Requirements of Now

by ccbranding | Jun 29, 2020 | Branding

It’s not a rebrand, but may shape up like one: Ben & Jerry’s made a powerful stand on social media, joining so many other voices outraged by the murder of George Floyd at the hands of police in Minneapolis, in an extraordinary statement. This statement is...
Is Your Digital Marketing Responding to the New Normal?

Is Your Digital Marketing Responding to the New Normal?

by ccbranding | May 28, 2020 | Branding, Marketing, SEO

With virtually everyone working from home, your website is suddenly very important — making now a good time to update your digital marketing strategy. Everyone is doing everything online now, which means more people are viewing your website and digital...
As we all try to stake out a new normal in our work and personal lives, one question keeps coming up: What Matters, Now?

As we all try to stake out a new normal in our work and personal lives, one question keeps coming up: What Matters, Now?

by ccbranding | Apr 22, 2020 | Advertising, Branding, Marketing

What matters now, and how do we address it? Many of us are unsure about how to proceed in this crisis, especially in the ways of marketing. Our old tactics, largely originated in the 19th Century by Thomas J. Barratt, used very simple language to entice consumers to...
Business Intelligence for Brands: Acting on the Numbers

Business Intelligence for Brands: Acting on the Numbers

by ccbranding | Mar 5, 2020 | Analytics, Branding, Business Intelligence

Business intelligence makes data actionable. Businesses are often unaware of the data being collected on their behalf, both internally and by search engines. However, properly analyzed, this data can serve small or big goals, and open up precious, new, and often...
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#InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise

At FormWave Collective, we see a way forward to AI maturity. Christa writes: If we focus on AI’s signal rather than all the noise, we can see its democratizing potential for creativity, entrepreneurship, and more. As described by author Sangeet Paul Choudary, there...

The #Emergent Organization

At FormWave Collective, we see a way forward to not only redesign the organization but to rewrite the playbook entirely, from brand to leadership to culture. Become what we call emergent. Christa writes: Unchecked organizational culture can lead to entropy; combined...

What is AI Readiness, Really?

At FormWave Collective, we see a way forward to AI maturity. My collaborator, Derrick Cash writes: Billions are being spent on pilots, proofs of concept, and vendor tools. Organizations proudly announce they’ve plugged AI into workflows, launched a chatbot, or trialed...

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