BIO (Biotechnology Innovation Organization) Design Process Examples
by Christa Bianchi
Invitations were developed to lean toward different characteristics of an event that might appeal to audiences the most. Below are example of emphasizing the networking opportunity of experts from all over the country getting together. Other sample emphasize the Shakespeare Library in DC as an attractive location, and of course, also emphasizing the open bar.
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BIO Brand Communications Examples
by Christa Bianchi
PNC Bank: When Answering Anxiety, Boring is Brilliant
PNC Bank CEO Bill Demchak embraces a "boring" approach. While he likely wouldn't call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid concerns about potential exposure problems in the banking sector. During a...
Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals?
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Generative AI has seduced SEO, but did brand value lose?
SEO and Generative AI content may be a seismic shift, but are there better ways to generate relevance? C&C Branding looked at the implications of generative AI on both brand and search, and we suggest a better route for brands amid the shifting demands of so much digital noise.