Listen. Build. Elevate. Lead.
Brand Communication Strategy by C&C Branding
— the intelligence to add value and the courage to Lead
Branding and communication strategy is about joining the right conversations, aligning the brand, and showing up in the right channels at the right times. All brands need to navigate a fast, vast, meta-world full of sound and fury, but we’ll craft a voice to elevate your messages above the noise.
C&C Branding has a comprehensive approach to branding and communication strategy. From a brand platform to content, SEO, and PR, we activate brands through strong platforms and strategic communications. Strong brands rise above all the noise, cultivating positive brand awareness and establishing subject-matter leadership.
Brand communication strategy by C&C Branding.
Listen. Build. Elevate. Communicate. Lead.
Branding and communication strategy is about joining the right conversations, aligning the brand, and showing up in the right channels at the right times. All brands need to navigate a fast, vast, meta-world full of sound and fury, but we’ll craft a voice to elevate your messages above the noise.
C&C Branding has a comprehensive approach to branding and communication strategy. From a brand platform to content, SEO, and PR, we activate brands through strong platforms and strategic communications. Strong brands rise above all the noise, cultivating positive brand awareness and establishing subject-matter leadership.
About our brand communication strategy firm.
Our agency is a close-knit network of experienced professionals representing a broad skill set. We each have a breadth of knowledge — making collaborations seamless — so we can deliver quality work without the overhead. There are no juniors here, just passionate professionals who know everything about branding, content, and communications for mostly B2B brands.
Listen.
By actively listening to your audience, whether finding them in the data, following what they follow, or interviewing them IRL, we identify the focus, interests, challenges, and opportunities – or all the words and ideas that matter to them – and map all of it to brand offerings and also to waves of trending topics building tailored, resonating in-bound and out-bound content
— We build content which resonates with algorithms and audiences alike.
High-quality research is the foundation of a credible brand. We back up your content with a combination of data, third-party information, accolades, endorsements, case studies, and hard-to-find insights because the audience doesn’t just want to take your word for it.
— The B2B prospect needs outside information to kick the tires, socialize your offering, and validate your offering.
Build.
Elevate.
Being neutral means nothing, and when you don’t develop a distinct brand perspective, the audience quietly assigns one to you that is inevitably lacking. We help you take a stand without picking a fight.
— Every topic online is desperate for a calm, informed, value-adding POV that can be leveraged for brand awareness.
Communicate, Verbally.
— Reflecting their concerns back in their words and through your POV will convert skeptics into prospects.
Strong brands have a voice the audience wants to hear, the way they need to hear it. We see the intersections where the world at large has an information gap, and you have the answer as powerful challenge opportunities. At the end of the day, a prospect wants to hear, in their own words, if you have done smart things for sectors like theirs.
Communicate, Visually.
— Looking smart is simple, and the visual distillation of complexity builds trust.
All brands need to signal through visual communications — you’ve got to wear the right clothes to the interview as a first step in showing that you understand the rules of the game. B2B graphics are more sophisticated and nuanced than consumer — they never talk down. Smart graphics are all designed to sound-bite complexity without over-generalizing.
Lead.
Out in the meta-world — in the fast, vast competition for ideas — all audiences are desperate for an informed opinion. Brands can resonate, add value, and make the fast-moving, multi-channel meta-world a better place. Courage is easy once you have enough information, and it will move you to rise above.
— Leading is a big win, and we like to win.
C&C is a team of experts, building strong brand communication strategy, elevating brands to join the conversation, add value to the wider world, and lead with courage — so that everybody wins.
Christa & Catherine — the DNA of C&C
Christa Bianchi 
Catherine Goodman