Logo Identities  Live in a Harsh World.

When Brand Identities venture out into the world, those logo marks have a tough job to represent the Brand in all media, and formats, wild crops (thanks to social media), and sometimes even some well-timed swag.

How Can One Brand  Identity Prepare for the Journey?

Logo designs need to consider these challenges, and designers need to develope the colorways, icons and alternet versions to cover everything possible.

Real World Logo Identity Alternate Examples.

Below you can see logos for See To Sea, a youth travel experience, and Summit Financial Resources, an alternate financing lender. See To Sea has multipe colorways to honor different trip groups and SummitFR has different colorways for sub brands and swag (hot sauce!)

Consider Investing in a Mark that Has What it Takes.

Brand Identity is the key marker, signifying everything the Brand is and values, and everything the audiences’ come to rely on. The graphic should be as reliable in every situation as any customer would expect of the brand.