With virtually everyone working from home, your website is suddenly very important — making now a good time to update your digital marketing strategy. Everyone is doing everything online now, which means more people are viewing your website and digital marketing. This can be a good thing, if your digital marketing strategy — your website, forms, and SEO — are updated and aligned with your business goals. But if it’s been awhile since you thought about digital marketing, or you haven’t thought about it at all, it’s a good time for a check-up. The main tool for digital marketing is your website’s content and they key words that drive traffic to your site, complemented by forms and emails that warm up prospects. SEO is critical to this process, because it aligns prospect searches with the right words to bring them in. And data is key, as the Harvard Business Review has consistently noted. Right now, it’s important to make sure your strategy is grounded in the right data, which has actually changed dramatically since the onset of COVID-19.

What does your website say about your brand? And is your digital marketing strategy bringing in the right people?

If you’ve ever searched for something on Google and come up with two pages of incorrect results, you’ve experienced poor SEO. Good keyword research makes it easier for companies to “own” big ideas online, and when you match the right key words to the right searchers, you attract the right people to your site. Once there, integrated tools like forms, email lists, and chat functions can engage and nurture leads. When your website speaks directly to your audience with quality content about your brand, prospects are more likely to take the next step. As business models evolve during 2020, it’s a good time to cast a wider net online — by competing for ideas your competitors missed, adding value, creating thought leadership, and gaining Google’s favor all at once. And a smart SEO strategy can do that.

It’s simple: Digital marketing connects brands with people.

A good brand doesn’t just happen; it requires strategy and fresh thinking. Whether you want to implement SEO, send a new email blast to former prospects, or refresh your website, thinking about your digital marketing strategy is key right now. And reviewing your data with an eye to the new WFH reality is even more important. With millions of people at home and glued to their laptops, it’s a good time to match products with prospects, and services with searchers. C&C excels at digital marketing and has helped many companies refine their strategy and improve digital marketing for the win. Whether it’s a rebrand, refresh or an in-depth SEO dive, let us know if we can help.

 

We love to listen!