Odyssey House NYC
Presentation – terminology, taxonomy, audience ask, and all the potential challenges and opportunities for the new website information architecture.
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Odyssey House NYC Information Arch 01a
Click the image for the full-size PDF for October 2024
As we all try to stake out a new normal in our work and personal lives, one question keeps coming up: What Matters, Now?
What matters now, and how do we address it? Many of us are unsure about how to proceed in this crisis, especially in the ways of marketing. Our old tactics, largely originated in the 19th Century by Thomas J. Barratt, used very simple language to entice consumers to...
Business Intelligence for Brands: Acting on the Numbers
Business intelligence makes data actionable. Businesses are often unaware of the data being collected on their behalf, both internally and by search engines. However, properly analyzed, this data can serve small or big goals, and open up precious, new, and often...
What’s Love Got to Do With It?
We’re told to never mix business with pleasure. And honestly, there’s some pretty good reasons for that. Keep emotions out of the workplace; just do your job, and collect your pension in 40 years. (Oh wait, pension don’t really exist anymore…well, contribute to your...