Congratulations! You have completed the leadership style/situation test. We will be in touch soon.
Should Organizational Culture Be Comfortable with Judgment Automation?
At FormWave Collective, we approach change management differently. Christa writes: Judgment...
C&C Branding Expands Brand Sounding℠ to Help B2B Brands Resonate Above AI Noise
NEW YORK, NY — March 18, 2026 — As artificial intelligence accelerates the production of content across platforms, companies face a new competitive reality: campaigns are easier to produce than ever, but harder for people to act on.
#InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise
At FormWave Collective, we see a way forward to AI maturity. Christa writes: If we focus on AI’s...
The #Emergent Organization
At FormWave Collective, we see a way forward to not only redesign the organization but to rewrite...
What is AI Readiness, Really?
At FormWave Collective, we see a way forward to AI maturity. My collaborator, Derrick Cash writes:...
Surfacing Signal: Finding Meaning in the Age of Noise
At FormWave Collective, we collaborate to shape what moves us. In his debut article, Palmer Foote...
Branding 3.0: Chained
How the blockchain will help brands restore their credibility by providing radical transparency on...
AI Maturity, Organizational Culture and Control: Is Plurality the Enemy of Order—or the Source of Intelligence?
In our debut article, FormWave Collective collaborated to create "AI Maturity, Organizational...
Announcing FormWave Collective
FormWave Collective is founded by Christa Bianchi, Derrick Cash, and Palmer Foote.Our mission is...
PNC Bank: When Answering Anxiety, Boring is Brilliant
PNC Bank CEO Bill Demchak embraces a "boring" approach. While he likely wouldn't call himself...