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Surfacing Signal: Finding Meaning in the Age of Noise
At FormWave Collective, we collaborate to shape what moves us. In his debut article, Palmer Foote discusses signal, noise and aura through the lens of music: "Today AI can replicate style, mimic famous voices, and generate original-seeming works on demand. But when...
Branding 3.0: Chained
How the blockchain will help brands restore their credibility by providing radical transparency on the digital ledger. Consumers are done with greenwashing. According to Simon Kucher, 57% of consumers believe that brands they use are guilty of “greenwashing,”...
AI Maturity, Organizational Culture and Control: Is Plurality the Enemy of Order—or the Source of Intelligence?
In our debut article, FormWave Collective collaborated to create "AI Maturity, Organizational Culture and Control: Is Plurality the Enemy of Order—or the Source of Intelligence?", a thought piece that explores how the zeitgeist of AI will create a power shift. As...