by ccbranding | Apr 22, 2020 | Advertising, Branding, Marketing
What matters now, and how do we address it? Many of us are unsure about how to proceed in this crisis, especially in the ways of marketing. Our old tactics, largely originated in the 19th Century by Thomas J. Barratt, used very simple language to entice consumers to...
by ccbranding | Mar 5, 2020 | Analytics, Branding, Business Intelligence
Business intelligence makes data actionable. Businesses are often unaware of the data being collected on their behalf, both internally and by search engines. However, properly analyzed, this data can serve small or big goals, and open up precious, new, and often...
by ccbranding | Feb 5, 2020 | Branding
We’re told to never mix business with pleasure. And honestly, there’s some pretty good reasons for that. Keep emotions out of the workplace; just do your job, and collect your pension in 40 years. (Oh wait, pension don’t really exist anymore…well, contribute to your...
by Catherine Goodman | Dec 6, 2019 | Branding, Marketing
When I was a kid, the word brand didn’t exist. No one talked about their organization’s brand, and certainly no one talked about their website as a reflection of their brand. Then again, no one HAD a website back then. We’re talking about the late 20th Century, for...
by Catherine Goodman | Nov 17, 2019 | Branding
Am I the only one who’s over-the-top impressed with the impeachment witnesses? This past week, I was on a plane during the exact times of the impeachment hearings, so I was able to watch almost every minute of them. The statements, the timelines, the tweets, and the...
by Christa Bianchi | Oct 11, 2019 | Branding
Logo Identities Live in a Harsh World. When Brand Identities venture out into the world, those logo marks have a tough job to represent the Brand in all media, and formats, wild crops (thanks to social media), and sometimes even some well-timed swag. How Can One...
