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Identities that hold up in different environments

Identities that hold up in different environments

by Christa Bianchi | Oct 11, 2019 | Branding

Logo Identities  Live in a Harsh World. When Brand Identities venture out into the world, those logo marks have a tough job to represent the Brand in all media, and formats, wild crops (thanks to social media), and sometimes even some well-timed swag. How Can One...

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Branding 3.0: Chained

How the blockchain will help brands restore their credibility by providing radical transparency on the digital ledger.  Consumers are done with greenwashing. According to Simon Kucher, 57% of consumers believe that brands they use are guilty of “greenwashing,”...

AI Maturity, Organizational Culture and Control: Is Plurality the Enemy of Order—or the Source of Intelligence?

In our debut article, FormWave Collective collaborated to create "AI Maturity, Organizational Culture and Control: Is Plurality the Enemy of Order—or the Source of Intelligence?", a thought piece that explores how the zeitgeist of AI will create a power shift. As...

Announcing FormWave Collective

FormWave Collective is founded by Christa Bianchi, Derrick Cash, and Palmer Foote.Our mission is to shape the cultural, technical, and philosophical frameworks needed for meaningful AI maturity and collective intelligence. We work at the intersection of humans,...

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