Things We Think About
ADAPTABLE BRAND THINKING
#InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise
At FormWave Collective, we see a way forward to AI maturity. Christa writes: If we focus on AI’s...
The #Emergent Organization
At FormWave Collective, we see a way forward to not only redesign the organization but to rewrite...
What is AI Readiness, Really?
At FormWave Collective, we see a way forward to AI maturity. My collaborator, Derrick Cash writes:...
Surfacing Signal: Finding Meaning in the Age of Noise
At FormWave Collective, we collaborate to shape what moves us. In his debut article, Palmer Foote...
Branding 3.0: Chained
How the blockchain will help brands restore their credibility by providing radical transparency on...
AI Maturity, Organizational Culture and Control: Is Plurality the Enemy of Order—or the Source of Intelligence?
In our debut article, FormWave Collective collaborated to create "AI Maturity, Organizational...
Announcing FormWave Collective
FormWave Collective is founded by Christa Bianchi, Derrick Cash, and Palmer Foote.Our mission is...
PNC Bank: When Answering Anxiety, Boring is Brilliant
PNC Bank CEO Bill Demchak embraces a "boring" approach. While he likely wouldn't call himself...
Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals?
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Generative AI has seduced SEO, but did brand value lose?
SEO and Generative AI content may be a seismic shift, but are there better ways to generate relevance? C&C Branding looked at the implications of generative AI on both brand and search, and we suggest a better route for brands amid the shifting demands of so much digital noise.
C&C Branding is a full-stack branding and marketing consultancy with a breadth of expertise and a boon of creative capacity—available, scalable, and adaptable to your objectives. For over 30 years, we’ve combined data-driven strategy, behavioral insight, and design to move at the speed of culture. Now, with the thoughtful and strategic use of AI, we can enhance our deliverables without losing the human touch. Our clients, large and small, private, public, and non-profit, keep turning to us for clarity, craft, and campaigns that create impact and brands that build legacy.
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