Things We Think About
ADAPTABLE BRAND THINKING
PNC Bank: When Answering Anxiety, Boring is Brilliant
PNC Bank CEO Bill Demchak embraces a "boring" approach. While he likely wouldn't call himself...
Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals?
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Generative AI has seduced SEO, but did brand value lose?
SEO and Generative AI content may be a seismic shift, but are there better ways to generate relevance? C&C Branding looked at the implications of generative AI on both brand and search, and we suggest a better route for brands amid the shifting demands of so much digital noise.
Mitchell Hutchins Brand Collateral
C&C created a comprehensive trade show campaign for a leading investment firm, complete with...
It’s Time to Rebrand, and Meet the 4 Brand Requirements of Now
It’s not a rebrand, but may shape up like one: Ben & Jerry’s made a powerful stand on social...
Is Your Digital Marketing Responding to the New Normal?
With virtually everyone working from home, your website is suddenly very important -- making now a...
As we all try to stake out a new normal in our work and personal lives, one question keeps coming up: What Matters, Now?
What matters now, and how do we address it? Many of us are unsure about how to proceed in this...
Business Intelligence for Brands: Acting on the Numbers
Business intelligence makes data actionable. Businesses are often unaware of the data being...
What’s Love Got to Do With It?
We’re told to never mix business with pleasure. And honestly, there’s some pretty good reasons for...
Branding. What’s it to you?
When I was a kid, the word brand didn’t exist. No one talked about their organization’s brand, and...