by Christa Bianchi | Nov 4, 2025 | Branding
#InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise At FormWave Collective, we see a way forward to AI maturity. Christa writes: If we focus on AI’s signal rather than all the noise, we can see its democratizing potential for creativity,...
by Christa Bianchi | Oct 21, 2025 | Branding
Branding 3.0: Chained How the blockchain will help brands restore their credibility by providing radical transparency on the digital ledger. Consumers are done with greenwashing. According to Simon Kucher, 57% of consumers believe that brands they use are guilty of...
by Christa Bianchi | Sep 15, 2025 | Branding
Announcing FormWave Collective FormWave Collective is founded by Christa Bianchi, Derrick Cash, and Palmer Foote.Our mission is to shape the cultural, technical, and philosophical frameworks needed for meaningful AI maturity and collective intelligence. We work at the...
by Christa Bianchi | Apr 5, 2024 | Advertising, Branding
PNC Bank: When Answering Anxiety, Boring is Brilliant PNC Bank CEO Bill Demchak embraces a “boring” approach. While he likely wouldn’t call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid...
by Christa Bianchi | Jan 30, 2024 | Advertising, Branding
Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals? AI creative tools are spreading like wild fire. What are the implications? In 1984, when Steve Jobs called the computer a bicycle for the mind, he was describing how...
by Christa Bianchi | Sep 21, 2023 | Branding, SEO
Generative AI has seduced SEO, but did brand value lose? THE SITUATION 2023 is the breakout year for generative AI, which is creating a content tsunami, but many believe that more human, value-driven content will stiLL win in the long run. Yet, there is no denying the...
