by Christa Bianchi | Apr 5, 2024 | Advertising, Branding
PNC Bank: When Answering Anxiety, Boring is Brilliant PNC Bank CEO Bill Demchak embraces a “boring” approach. While he likely wouldn’t call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid...
by ccbranding | Jan 30, 2024 | Advertising, Branding
Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals? AI creative tools are spreading like wild fire. What are the implications? In 1984, when Steve Jobs called the computer a bicycle for the mind, he was describing how...
by ccbranding | Sep 21, 2023 | Branding, SEO
Generative AI has seduced SEO, but did brand value lose? THE SITUATION 2023 is the breakout year for generative AI, which is creating a content tsunami, but many believe that more human, value-driven content will stiLL win in the long run. Yet, there is no denying the...
by ccbranding | Jun 2, 2022 | Branding, Marketing
C&C created a comprehensive trade show campaign for a leading investment firm, complete with coordinated booth graphics, printed leave-behinds, and promotional give-aways. We even made the cake!
by ccbranding | Jun 29, 2020 | Branding
It’s not a rebrand, but may shape up like one: Ben & Jerry’s made a powerful stand on social media, joining so many other voices outraged by the murder of George Floyd at the hands of police in Minneapolis, in an extraordinary statement. This statement is...
by ccbranding | May 28, 2020 | Branding, Marketing, SEO
With virtually everyone working from home, your website is suddenly very important — making now a good time to update your digital marketing strategy. Everyone is doing everything online now, which means more people are viewing your website and digital...
