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PNC Bank: When Answering Anxiety, Boring is Brilliant

PNC Bank: When Answering Anxiety, Boring is Brilliant

by Christa Bianchi | Apr 5, 2024 | Advertising, Branding

PNC Bank: When Answering Anxiety, Boring is Brilliant PNC Bank CEO Bill Demchak embraces a “boring” approach. While he likely wouldn’t call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid...

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#InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise

At FormWave Collective, we see a way forward to AI maturity. Christa writes: If we focus on AI’s signal rather than all the noise, we can see its democratizing potential for creativity, entrepreneurship, and more. As described by author Sangeet Paul Choudary, there...

The #Emergent Organization

At FormWave Collective, we see a way forward to not only redesign the organization but to rewrite the playbook entirely, from brand to leadership to culture. Become what we call emergent. Christa writes: Unchecked organizational culture can lead to entropy; combined...

What is AI Readiness, Really?

At FormWave Collective, we see a way forward to AI maturity. My collaborator, Derrick Cash writes: Billions are being spent on pilots, proofs of concept, and vendor tools. Organizations proudly announce they’ve plugged AI into workflows, launched a chatbot, or trialed...

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