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As we all try to stake out a new normal in our work and personal lives, one question keeps coming up: What Matters, Now?

As we all try to stake out a new normal in our work and personal lives, one question keeps coming up: What Matters, Now?

by ccbranding | Apr 22, 2020 | Advertising, Branding, Marketing

What matters now, and how do we address it? Many of us are unsure about how to proceed in this crisis, especially in the ways of marketing. Our old tactics, largely originated in the 19th Century by Thomas J. Barratt, used very simple language to entice consumers to...

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  • #InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise
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#InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise

At FormWave Collective, we see a way forward to AI maturity. Christa writes: If we focus on AI’s signal rather than all the noise, we can see its democratizing potential for creativity, entrepreneurship, and more. As described by author Sangeet Paul Choudary, there...

The #Emergent Organization

At FormWave Collective, we see a way forward to not only redesign the organization but to rewrite the playbook entirely, from brand to leadership to culture. Become what we call emergent. Christa writes: Unchecked organizational culture can lead to entropy; combined...

What is AI Readiness, Really?

At FormWave Collective, we see a way forward to AI maturity. My collaborator, Derrick Cash writes: Billions are being spent on pilots, proofs of concept, and vendor tools. Organizations proudly announce they’ve plugged AI into workflows, launched a chatbot, or trialed...

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