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As we all try to stake out a new normal in our work and personal lives, one question keeps coming up: What Matters, Now?

As we all try to stake out a new normal in our work and personal lives, one question keeps coming up: What Matters, Now?

by ccbranding | Apr 22, 2020 | Advertising, Branding, Marketing

What matters now, and how do we address it? Many of us are unsure about how to proceed in this crisis, especially in the ways of marketing. Our old tactics, largely originated in the 19th Century by Thomas J. Barratt, used very simple language to entice consumers to...

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Announcing FormWave Collective

FormWave Collective is founded by Christa Bianchi, Derrick Cash, and Palmer Foote.Our mission is to shape the cultural, technical, and philosophical frameworks needed for meaningful AI maturity and collective intelligence. We work at the intersection of humans,...

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PNC Bank CEO Bill Demchak embraces a "boring" approach. While he likely wouldn't call himself boring, a recent ad campaign for PNC brilliantly leverages the word. This ad strategy comes amid concerns about potential exposure problems in the banking sector. During a...

Is AI the New ‘Bicycle for the Mind’, and What are the Implications for Creative Professionals?

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